The disclosure relates to artificial baits for fishing. The fishing lure consists of a holder (1) and an elongate plate (2). The holder comprises a front part and a rear part which pass through holes (5) of the plate. A load (3) is fixed in the front part of the holder, and a loop (7) for a fishing hook is provided on the rear part. At least one loop (8) or opening is provided on the holder for fixing a fishing line(s) which are offset towards the rear, relative to the center of gravity of the fishing lure. The plate, which is arranged with its longitudinal axis (x-x) longitudinal to the holder, is capable of rotating about its longitudinal axis in both directions. The plate may rotate until it touches the holder such that the side portions of the plate do not pass the vertical plane when at it&rsquo；s maximum rotation. The embodiment makes it possible to increase the effectiveness of fishing owing to good flight characteristics during casting, the capacity for reaching a good depth and the effective oscillations of the fishing lure.
