Certain embodiments may relate to presenting advertisements in a virtualized environment. A method and apparatus may be provided. The method may include generating, by a virtual reality device, a virtualized environment for a user. The method may also include inserting an advertisement within the virtualized environment. The method may further include determining that the user has viewed the inserted advertisement. The method may also include determining a response of the user when the user views the inserted advertisement. The method may further include storing the response of the user.
