The present invention is a fishing lure which utilizes an onboard controller to control one or a series of light (multicolor/mono color) sources so as to enhance fishing lures color and visibility for all light conditions a user may encounter during fishing. The controller unit, power source, light sources of the present invention are all contained in a sealed housing. The switching mechanism, controlling mechanism, and charging mechanism are all multiplexed into two electrical contact points. The electrodes are embedded in the electronic body parts and embedded in the housing therefore eliminating water leaking through active seams or openings. The present invention further provides a safe and effective charging mechanism which involves an electronic component barrier to prevent current from flowing from one electrical contact point to the other during charging.
