An ultrasound diagnostic apparatus 1 includes: a data acquisition unit 3 that repeatedly transmits an ultrasound beam to a subject a plurality of times in a range over a plurality of scanning lines to acquire a time-series data string of reflected waves from the subject; an analysis target data selection unit 7 that estimates the amount of relative positional deviation of a scatterer of the subject which is included in the time-series data string and excludes time-series data satisfying an exclusion condition based on the amount of positional deviation of the scatterer from the time-series data string to select analysis target data; an MTI filter unit 8 that removes a clutter component from the analysis target data; and a blood flow information estimation unit 9 that analyzes the analysis target data from which the clutter component has been removed to estimate blood flow information of the subject.