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SYSTEM AND METHOD FOR GATHERING AND ANALYZING BIOMETRIC USER FEEDBACK FOR USE IN SOCIAL MEDIA AND ADVERTISING APPLICATIONS
专利权人:
The Nielsen Company (US); LLC
发明人:
Brian Levine,Carl Marci,Ravi Kanth V. Kothuri
申请号:
US15400287
公开号:
US20170112431A1
申请日:
2017.01.06
申请国别(地区):
US
年份:
2017
代理人:
摘要:
Systems and methods for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto are disclosed. An example system includes a first sensor to determine an emotional response of a user exposed to a social media application, a second sensor to determine a current activity of the user, and a third sensor to determine an environment of the user. The example system also establishes a priority schedule based on the emotional response, the current activity, and the environment. The system also correlates, based on the priority schedule, an advertisement with at least one of the emotional response, activity, or the environment. In addition, the example system presents the advertisement based on the priority schedule and the correlation of the advertisement with the at least one of the activity, the environment, or the emotional response.
来源网站:
中国工程科技知识中心
来源网址:
http://www.ckcest.cn/home/

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