The present invention aims to provide a disposable wearing article improved so that a direction in which a pair of connector sheet strips used to connect front and rear waist regions with each other should extend can be easily reversed.Connector sheet strips (9) used to connect front and rear waist regions (6, 7) of the article which respectively have proximal sections (51) and flap-like sections (52). The proximal sections (51) are fixed to the rear waist region (7) on its inner surface along zones (50) contiguous to transversely opposite side edges of the rear waist region (7) and the flap-like sections (52) extend from the respective zones (50) to the inside of the article (1) in a circumferential direction. Flexural rigidity of the flap-like sections (52) as measured in a transverse direction (X) of the wearing article (1) is set to be higher than that of the article (1) as measured in regions lying immediately inside the respective zones which are, in turn, contiguous to the respective side edges of the article so that a direction in which the connector sheet strips (9) extend can be easily reversed.
