The present invention relates to a urinary catheter gripping device for use with a urinary catheter located within a urinary catheter pouch. In one aspect, the urinary catheter pouch has a port defined in its exterior surface, whereby the port is in communication with the interior cavity of the urinary catheter pouch. In this aspect, the urinary catheter is substantially disposed therein the pouch and is configured to selectively pass therethrough the port. The gripping device can be positioned on the pouch at any convenient location that aids in the holding of the catheter.