An ultrasonic measurement apparatus includes an ultrasonic probe that emits an ultrasonic wave to the arm, detects a reflected wave from the arm, and outputs an ultrasonic signal, an image processing unit that forms an ultrasonic image on the basis of the ultrasonic signal, and a first display device and a second display device that displays the ultrasonic image, in which the ultrasonic image includes a blood vessel image indicating a blood vessel included in the arm, and a subtractive color needle image indicating a puncture needle inserted into the blood vessel, and in which predetermined colors corresponding to relative positions between the blood vessel and the puncture needle are displayed in the ultrasonic image.