An applicator for a feminine hygiene device. The applicator includes an insertion member that can have an outer surface, an insertion end, a withdrawal end opposite the insertion end, and a barrel region adapted to house the feminine hygiene device. In addition, the insertion member can have an indentation region extending inwardly from the outer surface and disposed between the barrel region and withdrawal end, and a shoulder region disposed between the barrel region and the indentation region. In certain embodiments, the indentation region can include one or more gripping formations protruding from the indentation region, the one or more gripping formations extending from the indentation region over at least a portion of the shoulder region.
