A fish attracting assembly includes a tree that is positionable between a collapsed position and a deployed position. The tree is may be inserted through an ice fishing hole when the tree is positioned in the collapsed position. The tree is substantially comprised of a buoyant material. Thus, the tree is positioned in the deployed position when the tree is inserted through the ice fishing hole. A camera is coupled to the tree and the camera captures images below the ice fishing hole. A light emitter is coupled to the tree and the light emitter emits light below the ice fishing hole.