An appropriate parameter can be automatically set according to the subject in an ultrasonic measuring device. The ultrasonic measuring device includes an emission unit that performs ultrasound emission processing, a reception unit that performs ultrasonic echo reception processing, and a processing unit that performs ultrasonic measurement control processing. The emission unit performs processing for emitting ultrasound toward a subject via an ultrasonic measurement sheet, and the reception unit performs processing for receiving ultrasonic echoes from the ultrasonic measurement sheet, and outputs a reception signal to the processing unit. The processing unit performs processing for analyzing ultrasonic measurement code information recorded in the ultrasonic measurement sheet based on the reception signal from the reception unit.