In one aspect, the present invention relates to an array of gender-specific disposable absorbent articles having gender-specific containment flaps. In one embodiment, the array of articles comprises a first disposable absorbent article adapted to be worn by males, and a second absorbent article adapted to be worn by females. The first disposable absorbent article comprises a first pair of containment flaps, and the second disposable absorbent article comprises a second pair of containment flaps. The first pair of containment flaps differs from the second pair of containment flaps in at least one structural feature. In particular embodiments, the structural feature that differs is selected from the group consisting of flap active length, flap active-portion longitudinal position, flap tension, flap height, distal-to-distal spacing, and proximal-to-proximal spacing. In another aspect, the present invention pertains to a method of marketing gender- specific absorbent articles having gender-specific containment flaps.
