The apparatus for wrapping confectionery products comprises a transfer unit (10) operated with tilting motion on the vertical plane longitudinal to a feeding line (2) of the products to be wrapped. The transfer unit (10) is provided with grip means (17, 18) suitable to be rotated on a plane orthogonal with respect to said vertical longitudinal plane. The transfer unit (10) is suitable to pick a single product at a picking zone and to transfer said single product towards a release zone. A feeding device (25) is suitable to feed a wrapping material at the release zone. Lift means (30) are suitable to grasp the product together with the wrapping material at said release zone and to perform the transport to a wrapping head (3) suitable to carry out the wrapping of the product inside said wrapping material.
