Provided is a method of operating an ultrasound diagnosis apparatus, including: acquiring a plurality of pieces of elasticity data for an object acquiring a plurality of measurement values respectively from the plurality of pieces of elasticity data displaying the plurality of measurement values selecting at least one of the plurality of measurement values displaying the selected at least one measurement value to be distinguished from non-selected measurement values among the plurality of measurement values and displaying a resultant value calculated based on the selected at least one measurement value.
