A massage cell arrangement for a vehicle seat comprising a plurality of inflatable/deflatable fluid cells arranged in a series of successive fluid cells. The fluid cells are arranged to overlap with one another such that in each pair of successive cells a first cell and a second cell are partially covering each other. A portion of the fluid cells are multi-cells comprising at least two connected fluid cells comprising at least a base fluid cell and a top fluid cell, wherein internal spaces of the fluid cells of the multi-cell are in fluid communication with each other and the top fluid cell and the base fluid cell are arranged in such that the top fluid cell partially covers a major surface of the base fluid cell.