The purpose of the present invention is to provide an absorbent article or non-woven fabric that contains, at a surface thereof, a gel-like composition which can exhibit an excellent emollient effect without causing stickiness as a result of having an appropriate hardness and readily releasing an oil agent even under a light load. This absorbent article or non-woven fabric contains a gel-like composition (6) at a surface thereof, and the gel-like composition (6) contains 500-4800 parts by mass of aliphatic hydrocarbon oil (B) having a kinematic viscosity at 37.8ºC of 5-50 mm
