An environmentally friendly apparatus to attract and kill insect pests is described. The apparatus includes two panels, which could be made from one folded sheet, coupled together to form a housing for a pad containing an insect attractant, e.g. a pheromone. The outer surface of the housing has a plurality of louvered vents for dispersion of the scent from the attractant to the environment thus attracting the insect pest. The apparatus is configured to be capable of being on a fruit tree.