The present disclosure provides a perfume retaining structure, a method of manufacturing the perfume retaining structure, and a scent providing device that can reduce ventilation resistance of air that passes through a space in which a perfume retainer is arranged.The perfume retaining structure includes the perfume retainer, a retaining space in which the perfume retainer is arranged, and a first opening and a second opening that allow the retaining space to be opened to the outside. The retaining space has a ventilation area that faces the first opening and the second opening, and a retaining area that is arranged adjacent to the ventilation area and communicates with the ventilation area, and the perfume retainer is arranged in the retaining area.