A plant cultivation apparatus includes a lighting device configured to apply artificial light to plants, the lighting device being supported movably in a vertical direction and a height of the lighting device from the plants being adjustable, a projection part projecting from a lateral side of the lighting device, and a light reflector disposed outside the lateral side of the lighting device to reflect light from the lighting device back to the plants, the light reflector including a vertically extending slit that defines a movable range of the lighting device in the vertical direction in which the height of the lighting device from the plants is adjustable.