PROBLEM TO BE SOLVED: To provide a safe driving promotion device and a safe driving promotion method that promote a driver to take measures before the driver becomes sleepy and that increase motivation on a daily basis or on a long-term basis of the driver to do what the driver has to do to drive safely.SOLUTION: A safe driving promotion device 40 includes: an information acquisition part 43, which acquires information； a determination part 44, which determines, based on the information, a dangerous issue indicating a possibility that the level of consciousness of the driver can drop from a level at which the driver can drive safely； a counting part 45, which counts the number of dangerous issues as the degree of danger； and a display part 46, which displays the degree of danger in a display device 42.SELECTED DRAWING: Figure 3【課題】運転者の覚醒低下が起こる前に対策を行うように促すと共に、運転者が安全に運転するために必要な行動を務めるようなモチベーションを長期的、あるいは日常的に向上する安全運転促進装置及び安全運転促進方法を提供する。【解決手段】安全運転促進装置４０は、情報を取得する情報取得部４３と、その情報に基づいて運転者の覚醒状態が安全運転を維持可能な状態から低下する可能性がある危険事項を判定する判定部４４と、その危険事項の数を危険度として勘定する勘定部４５と、危険度を表示装置４２に表示する表示部４６と、を備える。【選択図】図３
