The present invention pertains to "An improved process for the preparation of curcuminoids from turmeric (Curcuma longa L.) oleoresin" the method comprising the step of (i) defatting of turmeric oleoresin using hydrocarbon solvent to yield defatted oleoresin and filtrate (ii) subjecting the defatted turmeric oleoresin for crystallization using an organic acid to yield curcuminoids crystals and filtrate (iii) further washing of the curcuminoids crystals with water to remove acids (iv) drying of the curcuminoids crystals at low temperature/shade to yield 98- 100% pure curcuminoids (v) distillation of filtrates" from step (i) and step (ii) to obtain turmeric flavourant (volatile and non-volatile oils) and curcumin removed turmeric resin (CRTR) containing 10-15% non-crystalisablecurcuminoids.
