An ophthalmic apparatus according to an embodiment includes a fixation system, a data acquisition device, analyzing circuitry, and controlling circuitry. The fixation system projects fixation light onto a subject's eye. The data acquisition device acquires data by applying optical coherence tomography scanning to the subject's eye onto which the fixation light is being projected. The analyzing circuitry analyzes the data to specify the position of a predetermined site of the subject's eye. The controlling circuitry controls at least one of the fixation system and the data acquisition device based on the positional relationship between the position of the predetermined site specified by the analyzing circuitry and a scan area by the data acquisition device.
