A wireless communication device (200) and method (300) customizable power management. The method (300) can include: providing (310) a wireless communication device including an energy storage device sensing (320) heart rate data of a user and configuring (330) the wireless communication devices functionality based on the sensed heart rate data. Advantageously, the device (200) and method (300) can provide a real-time attribute of a user, which can be used to configure the functionality of a device and conserve power.
