A lipless fishing lure includes an inner, flexible fabric core, and a plurality of substantially rigid structural members. The plurality of substantially rigid structural members are adhered to the fabric core on opposite sides of the core. The rigid structural members are generally evenly spaced from one another in the longitudinal direction. The rigid structural members and the fabric core generally define the shape of a fish. The rigid structural members include a fish head. The fish head includes a front end with a relatively blunt transverse cross-sectional configuration.
