Provided is a method for producing blueberry fruits, said method enabling harvest in the off-season, extending the harvest time and giving fruits with good qualities. Also provided is a continuously flowering blueberry plant that is obtained by the aforesaid production method. The production method according to the present invention comprises: a first step for, after the flower bud formation of blueberry having a chill requirement of 100-500 hours, employing a temperature condition in the light period higher than the dormancy-inducing temperature and a second step for, after flowering, employing a temperature condition not higher than the dormancy-inducing temperature, a long-day condition where the light period is longer than the light period in the first step, and a humidified condition.本發明係提供一種可於非生產季節收穫,且其收穫期間較長,果實之品質亦良好的藍莓之生產方法,及以該生產方法所得之連續開花型藍莓。本發明之生產方法係包含:第1步驟,於低溫要求時間為100~500小時之藍莓之花芽形成後,設為光期之溫度高於休眠導入溫度的條件下;及第2步驟,開花後,設為休眠導入溫度以下之溫度條件、光期長於上述第1步驟中之光期的長日照條件且加濕條件。