Anantha Pradeep,Robert T. Knight,Ramachandran Gurumoorthy
申请号：
US16152980
公开号：
US20200005339A1
申请日:
2018.10.05
申请国别(地区):
US
年份:
2020
代理人:
摘要：
An example system disclosed herein for transforming neuro-response data into media ratings includes a data collector to obtain first neuro-response from a first subject exposed to a first media and second neuro-response data from a second subject exposed to a second media. The first media broadcast is before a time of the second media. The example system includes an analyzer to integrate the first neuro-response data with ratings data for the first media to generate a first rating for the first media. The ratings data is based on set-top box data associated with a media presentation device presenting the first media. The analyzer is to transform the second neuro-response data into a second rating for the second media based on the first rating.
