Personal wash cleanser comprising defined alkanoyl compounds, defined fatty acyl isethionate surfactant product and skin or hair benefit agent delivered in flocs upon dilution
The present invention relates to super mild surfactant systems used in combination with skin or hair benefit agent. Specifically, surfactant systems comprise a combination of specific alkanoyls or mixtures of alkanoyl surfactants with specifically identified fatty acyl isethionate product to provide synergy which reduces irritation (as measured by Patch Testing) so greatly that it is comparable to mildness which normally can be only achieved using very great amounts of benefit agent (e.g., emollient). Use of benefit agent reduces irritation even further.
