A steerable fishing lure with highly improved steerability is disclosed. The fishing lure has a generally hollow body having an inner surface and a generally tubular cam sleeve located inside the body and fixedly attached to the inner surface. The cam sleeve has a forward cam surface and an aft cam surface. A generally cylindrical rotor is slideably inserted into the cam sleeve. The rotor has a forward cam and an aft cam. Each of the forward cam and the aft cam extends outwardly from the rotor such that the forward cam rides along the forward cam surface and the aft cam rides along the aft surface. A biasing member is mounted within the body. The biasing member is adapted to bias the forward cam against the forward cam surface. A method of redirecting a track of the fishing lure is also disclosed.
