A simulated smoking device comprising a simulated cigarette (1) having a substantially cylindrical cigarette-like shape and a refill device (2,50) having a substantially cuboid housing with a cigarette pack-like shape containing refill gas (32,59) for the simulated cigarette and having means for selectively retaining the simulated cigarette (1). The simulated cigarette (1) may be retained wholly within the housing. It may be retained at a location different from the refill location. A dose counter may be provided to give a visual indicated of the doses in the refill device.