The present invention provides: a peptide which shows a hair growth-promoting activity and/or a melanin generation-promoting activity； a composition for preventing and/or alleviating hair loss, comprising the peptide as an effective ingredient； a composition for promoting hair growth, comprising the peptide as an effective ingredient； a use of the peptide for preventing and/or alleviating hair loss； a use of the peptide for promoting hair growth； a pharmaceutical composition for preventing and/or treating hypomelanosis, comprising the peptide as an effective ingredient； a cosmetic composition for preventing and/or treating hypomelanosis, comprising the peptide as an effective ingredient； and a use of the peptide for preventing and/or treating hypomelanosis.
