A method of positioning a tip of a pacemaker lead, which has passed through a coronary sinus, into an interventricular septum, in order to effectively transmit electrical stimulus, includes: inserting into a intervention wire through a superior vena cava and a coronary sinus to pass through the interventricular septum and then guiding the intervention wire to an inferior vena cava; and positioning the tip of the lead into the interventricular septum by inserting the pacemaker lead along the intervention wire. An apparatus for positioning a tip of a pacemaker lead, which has passed through a coronary sinus, into an interventricular septum where a conduction system of a heart is positioned, in order to effectively transmit electrical stimulus, includes: a intervention wire connected through a inferior vena cava, a coronary sinus, an interventricular sinus, a right ventricle, and an inferior vena cava; a surgical catheter passing through the inferior vena cava and a safe zone to capture the intervention wire positioned in the right ventricle; and a pacemaker lead inserted along the intervention wire such that the tip is positioned in interventricular septum tissues.