Provided is a stretchable laminate which has a sufficient holding ability in the case of being stretched to be bonded onto another material and is excellent in feeling of touch. Also provided is an article including such stretchable laminate. The stretchable laminate of the present invention is a stretchable laminate, including: an elastomer layer； and a non-woven fabric layer arranged on at least one side of the elastomer layer, the stretchable laminate including an elastic lane portion and a rigid lane portion, the rigid lane portion requiring a strength of from 1 N/20 mm to 7 N/20 mm for obtaining a 5% deformation amount.
