A method of manufacturing absorbent articles includes feeding a longitudinal web of web material having openings such that spaced apart, opposing margins of web material are formed between the respective opening and opposing longitudinal edges of the web material carrying out a folding action of folding the web about itself along its longitudinal direction carrying out a second folding action of folding at least a portion of the web along its longitudinal direction after the second folding action, forming a joint in the web, the joint being formed at least in a part of the region in which the opposing margins have been brought together by the second folding action finally separating the web through the joint to separate an individual absorbent article from the end of the web.