The present invention relates to a dentifrice which does not excessively stain toothbrush bristles, for example, a pigmented toothpaste formulations having a pigment system which comprises (i) a dissolvable or disintegratable film comprising one or more releasable pigments which are released during brushing, and (ii) titanium dioxide, wherein the level of titanium dioxide is 0.01-0.375% by weight of the toothpaste together with methods of making and using the same.
