A compression resistant and long-lasting scented dog toy and its preparation method. The compression resistant and long-lasting scented dog toy comprises a rubber body and cloth fluidized on it. The rubber body is made of following raw materials by weight: natural rubber, zinc oxide, camphene, stearic acid, anti-aging agent, edible gum, starch, microcrystalline wax, white carbon black, naphthenic oil, silicone rubber, butyl rubber, accelerant, antiozonant, medical light calcium carbonate, edible rapeseed oil, flavor enhancer, sour agent, talcum powder and fatty acid softening agent. The invention is made of a rubber body and cloth fluidized on it. Flavouring agents are mixed in the rubber body so as to produce a compression resistant and long-lasting scented body with durable fragrance.