PROBLEM TO BE SOLVED: To achieve a reduction in load of attachment to a living body, an improvement in beauty and durability, and an increase in SNR.SOLUTION: A pulse rate meter-cum-electrocardiograph includes a terminal 2 that has a measurement circuit for performing at least one of pulse rate measurement and electrocardiographic measurement, and a positive electrode 3, a reference electrode 4 and a negative electrode 5, which are arranged in such a manner as to protrude on a surface, brought into contact with a living body, of a casing for the terminal 2 and which are electrically connected to the measurement circuit.