FIELD: chemistry.SUBSTANCE: claimed invention relates to a water-based composition, suitable for application for personal hygiene, in everyday life and in organisations, which includes: a) certain quantity of a capable of association thickening agent, including a polymer composition, which contains a water-soluble or water-swellable main chain of a synthetic polymer, which contains a bound with covalent bond ends and/or intermediate blocks of oligomer hydrophobic compounds, selected from the group, including I) alkyl and aryl structures, containing a capable of polymerisation cyclic monomer, II) capable of polymerisation double bond, III) derivatives of compounds, listed in I) and II), with blocks representing two or more units of similar or different hydrophobic compounds, b) certain quantity of a surface-active substance, c) certain quantity of a physiologically tolerable salt, selected from the group, including sodium sulphate, potassium chloride and sodium chloride, and d) water with the quantity of the capable of association thickening agent, contained in the water-based composition constituting from 0.1 to 5 wt %, the quantity of the surface-active substance, contained in the water-based composition, constituting from 5 to 50 wt %, and the polymer composition, including the water-soluble or water-swellable main synthetic polymer chain, includes polyacetal polyether, modified with ethylhexylglycidyl ether (EHGE).EFFECT: obtaining water compositions based on surface-active substances, demonstrating Newton viscosity at lower shear rates and shear thinning at higher shear rates, with the provision of a possibility to apply different quantities of the surface-active substances, including the reduced quantity of the surface-active substances.15 cl, 7 ex, 5 tbl, 1 dwgНастоящее изобретение относится к составу на водной основе, подходящему для применения в целях личной гигиены, в быту и в организациях, включающему: а) некоторое количество способного к ассоциации загуст
