Provided is an absorbent article with which a wearer can be notified of a change initiation timing of the absorbent article by the release of a perfume component. An absorbent article (1) is provided with a specific region (60) at a position where a prescribed stress can be applied before the absorbent article (1) comes into contact with a wearer, said specific region having, imparted thereto, a perfume substance which releases a perfume component as a result of the prescribed stress.
