#$%^&*AU2009201237B220130704.pdf#####ABSTRACT OF THE DISCLOSURE A urinary incontinence device applicator (10) has an insertion barrel (12) a 5 plunger (30) slidable within the insertion barrel (12) means to indicate appropriate insertion depth (16) of the insertion barrel (12) associated therewith into a users vagina and means (38) to indicate appropriate orientation of the insertion barrel associated therewith. 101/7 FIG. I 38 616 1022 38 30 20 22 \14 26 18 FIG. 2 26 16 23/7 FIG. 4 10 22 14, 384 38 36 18 12 30 34 FIG. 5 224