A method of attracting wildlife is provided using the oil of a cucurbit seed. The cucurbit commonly used is pumpkin but can include other cucurbits, such as watermelon, cantaloupe, cucumbers, and squash. The oil is extracted from the seeds and screened. The extracted oil is later dispensed or dispersed at a location where the presence is desired but located outside of the physical reach of wildlife. The oil can be applied to mask the scent of human presence or human activity. The oil draws in wildlife from neighboring areas that are not accessible to hunters or enthusiasts, such as swamps, thickets, or areas with heavy brush. The oil may be used on fishing lures or bait to attract marine wildlife.