A bait delivery system having a container for holding water and a lid releasably attached to the container. The lid includes a door opening and a door is pivotally connected to the lid. A rod extends through a rod opening in the lid and a loop assembly is connected to a lower end of the rod. A bait net is connected to the lid and has a lower portion connected to the loop assembly. The loop assembly has a first position adjacent the container bottom and a second position near the lid. The loop assembly is moved from the first position to the second position by raising the rod. In the first position the door is closed and in the second position the door is open. In a preferred embodiment, the door automatically opens as the loop assembly moves from the first to second position and automatically closes as the loop assembly moves from the second to first position.