A hand-held applicator for applying a fluid substance to a skin surface is disclosed. The applicator may be wedge-shaped to facilitate the application of the fluid substance to both broad and constricted portions of the user's skin by way of a broad base portion and a narrow end tip portion, respectively. The applicator may also comprise a means for limiting the flow of the fluid substance to the broad base portion of the wedge to facilitate application primarily from the narrow tip portion. The applicator may comprise a means for discharging the fluid substance from the applicator in the form of a user-actuated ratchet member or turning wheel mechanism interconnected to a press plate. The applicator may comprise a handle configured to store in a closed position and to rotate to an open position to enable the application of the fluid substance to hard to reach areas of a skin surface.
