The ultrasound diagnosis apparatus is provided capable of preventing visibility of the ultrasound image from being impaired when piercing a puncture needle. The ultrasound diagnosis apparatus according to the embodiments includes an image processor and a display controller. The image processor generates an ultrasound image based on echo signals received by the ultrasound probe. The display controller causes a display unit to display, along with the ultrasound image, a marker which indicates allowable change range for the orientation of the puncture needle defined by the guide mechanism for guiding the puncture needle to the puncture target part.
