An absorbent article manufacturing apparatus includes: a first conveying route that is arranged in a straight line along a first direction in plan view; a plurality of processing devices that process an intermediate product of an absorbent article that is conveyed along the first conveying route; and a heating unit that restores bulk of a non-woven fabric through heating the non-woven fabric by blowing hot air onto the non-woven fabric while conveying the non-woven fabric along a direction in which the non-woven fabric is continuous, the non-woven fabric being a strip shape and serving as a part of the absorbent article. In a case where a direction that intersects the first direction in plan view is set as a second direction, the heating unit is arranged in one of a position that is directly above the first conveying route and a position that is displaced from the first conveying route to the second direction.