Embodiments are disclosed for gaze tracking with an in-vehicle computing system. In one example, an in-vehicle computing system of a vehicle includes a camera, a light source, a display, a processor, and a storage device storing instructions executable to direct light from the light source to an eye of one or more occupants of the vehicle, receive, at the camera, light reflected from the eye of the one or more occupants of the vehicle, determine a gaze direction of each of the one or more occupants of the vehicle, and operate one or more of the in-vehicle computing system and another vehicle system based on the determined gaze direction.
