A system and method for determining at least one absolute color value for a target area. The method includes configuring a light source to emit light toward the target area, wherein the target area includes at least one crop; causing a capturing device to capture at least one artificial illumination multimedia content element showing the at least one crop in the target area while the light source emits the light; receiving, from the capturing device, the captured at least one artificial illumination multimedia content element; analyzing, via machine vision, the captured at least one artificial illumination multimedia content element; and determining, based on the analysis, at least one absolute color value of the at least one crop, wherein the at least one absolute color value is utilized to calibrate a plant monitoring system.