Disclosed are a topical massage device capable of vibrating and massaging a perineal region and an anal region at the same time, and a massage chair and mat equipped with the same. The topical massage device includes a base plate (12)； a plurality of support members (170) engaged to an upper portion of the base plate (12), and made of an elastic material； a vibration plate (160) fixed to an upper portion of the respective support members (170)； a massage pad (110) installed to an upper portion of the vibration plate (160) so as to move in forward and rearward directions； and a vibrator (120) engaged to the vibration plate (160) to vibrate the massage pad (110). The topical massage device can be installed to the seating mat or various types of chairs, so that anyone can effectively receive the massage, regardless of the body size, thereby preventing various diseases of a topical region and relieving the stress.
