The purpose of the present invention is to provide a water-based cosmetic in which a hydrophobic powder has been directly dispersed in the water phase of the water-based cosmetic, said water-based cosmetic having superior smoothness unique to the hydrophobic powder, water resistance and cosmetic durability, while maintaining a fresh feeling inherent to the water-based cosmetic. The water-based cosmetic is characterized by containing: (A) a polyether-modified silicone having an HLB (Si) of 5-14 at 0.1 to 5 mass% (B) one or more types of hydrophilic thickeners (C) a polyol and/or ethyl alcohol and (D) one or more types of hydrophobic powders selected from a metal oxide that has been hydrophobically treated with a substance other than a metal soap, a hydrophobic organic powder, and a silicone powder. The water-based cosmetic is further characterized in that the hydrophobic powder is dispersed in a water phase.本發明之目的在於提供一種水性化妝料,其係使疏水性粉末直接分散於水性化妝料之水相者,保持水性化妝料原本之水潤之使用感並且具有疏水性粉末特有之優異之平滑性、耐水性、化妝持久性。本發明之主旨在於一種水性化妝料,其特徵在於含有:(A)0.1~5質量%之HLB(Si)為5~14之聚醚改性聚矽氧、(B)一種或兩種以上之親水性增黏劑、(C)多元醇及/或乙醇、及(D)選自利用金屬皂以外進行過疏水化處理之金屬氧化物、疏水性之有機粉末、聚矽氧粉末之一種或兩種以上之疏水性粉末,且(D)疏水性粉末分散於水相。
