The present invention relates to a device for displaying flower bouquets or potted plants, including a first sheet (1), a central part (2), and a second sheet (4), said central part (2) being inserted between the first sheet (1) and the second sheet (4). Said first sheet (1) is stacked on top of said second sheet (4). Said device is characterized in that the central part includes a central body (2A) and at least two foldaway arms (3) rigidly connected to the central body (2A), and in that, when erecting the device, the angle formed between the central body (2A) and the at least two foldaway branches (3) is either less than 90° in the case of a device for displaying flower bouquets, or no less than 90° in the case of a device for displaying potted plants.