A pet toy suitable for indoor use includes an indoor launcher having a rigid handle, a flexible arm, and a C-shaped head attached to a distal end of the arm. The head is narrow at the central portion, and wider at the upper and lower lips. The ball is configured to be releasably retained in the head, and may be, for example, spherical or a center spherical segment. The ball comprises a foam core which may be hollow and vented, and a napped fabric covering. Optionally, the ball may include one or more straps. The ball characteristics provide high drag and rolling resistance to limit the path of the ball, and define a soft and compliant article suitable for indoor use. The optional straps provide greatly improved visibility. Limited travel and good visibility makes the balls particularly suitable for older or impaired pets.
